Rauw Alejandro

Despacito was released by Puerto Rican singer Luis Fonsi in 2017 and became the most streamed song within six months. The mix of reggaeton with pop music did not just draw attention back to this genre but also to Latin music generally. The Billboard Top 100 featured two songs in Spanish generally, and four songs in the year 2016. In 2017, during the height of Despacito's popularity 19, 19 songs mostly in Spanish were included in the Top 100. The year 2020 will see it will have 41 tracks that fall into this category. Justin Bieber re-mixed Despacito with a Spanish-language version in 2017 shortly after which popular artists began working together with reggaeton groups. Drake teamed with Bad Bunny to produce MIA (2018) and Madonna worked on Medellin along with Maluma (2019). In the year 2020, a handful of reggaeton artists were expressing displeasure at their genre's shift towards the mainstream but a new generation, led by Rauw Alejandro was determined to keep reggaeton evolving. The musician incorporated electronic dance music as well as other styles into his music.